SERVICES
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SERVICES *
HOW I WORK
Each engagement is bespoke — from 6–12 week sprints to ongoing advisory and fractional leadership.
I partner with founders and executive teams to define vision, align teams, and accelerate brand momentum.
CORE SERVICES
Brand & Business Strategy — Mission, vision, and values articulation. Brand positioning and narrative development. Audience segmentation and value proposition design.
Go-to-Market Planning — Launch frameworks, channel strategy across earned, owned, and paid, and 90-day activation roadmaps with KPIs.
Community Building for DTC Brands — Translating digital audiences into real-world engagement. Experiential programs, ambassador networks, and pop-ups.
Partnership & Collaboration Strategy — Strategic brand and hospitality collaborations, 360° activations, and influencer integration.
Organizational Design & Marketing Re-Orgs — Team structure, role definition, and interim or fractional CMO leadership.
Communications & Messaging Strategy — Executive and brand storytelling, internal culture alignment, and integrated PR + influencer strategy.
WHAT I DO
I help modern brands find clarity, build community, and grow with intention. With deep experience leading marketing, brand, and communications at SoulCycle, Mammoth Brands (formerly Harry’s Inc.), Rent the Runway, and Aspen One, I bring a rare combination of creative vision and operational discipline to every engagement.
Contact ME.
gabby@heygec.com